HMWs & Expert Interviews – The underrated Design Sprint exercise
After a short introduction to Design Sprint, we will dive straight into an exercise.
Day 1 part 1 in a Design Sprint 2.0 is the Expert Interviews. This is a very powerful exercise which can be used as a stand-alone exercise in your organisation without having to commit to a full Design Sprint.
We will tackle the Expert Interview part of the Sprint. This will be a very practical meetup as we will all do the Expert Interview while writing HMWs (How Might We) notes. This is an exercise taken straight from Design Thinking. We will be showing you the best way to get maximum value from this section of a Sprint as well as showing you the Design Sprint 2.0 version of this exercise while weighing up the pros and cons of each version.
Design Sprints:
• How many meetings and discussions does it take before you can be sure you have the right solution?
• What’s the most important place to focus your effort, and how do you start?
• What will your idea look like in real life?
Entrepreneurs and leaders face big questions every day. Now there’s a surefire way to answer these important questions; the SPRINT. Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X.
You may have noticed Facebook’s updated Newsfeed. This was a direct result of a Sprint. Design Sprints are used for updating existing products as well as creating and testing new ones. Here’s a medium post from one of their lead designers: https://medium.com/facebook-design/evolving-the-facebook-news-feed-to-serve-you-better-f844a5cb903d
Blue Bottle Coffee is valued at $700 million due to Néstle acquiring a majority stake in them. Before they ran a Sprint they were not selling outside of the U.S. They ideated and tested their new website using this process with Jake Knapp. https://techcrunch.com/2017/09/14/nestle-acquires-a-majority-stake-in-blue-bottle-coffee/
Facebook, Slack, Savioke, Bluebottle Coffee, Lego, Microsoft, Google have all run very successful Sprints using the Jake Knapp’s Sprint process.
‘’My best work happened when I had a big challenge and not quite enough time’’ -Jake Knapp
